Business guide/Marketing Strategy Institute - Marketing Research and Consulting Service / Domestic and Global

Activities
  • Planning Marketing Strategies and Strategic Analysis in Japanese and Overseas Markets
Finding the client’s marketing problem - Data collection and Analysis

Finding the client’s marketing problem

Secondary data collection and analysis
Qualitative information/data collection through Focus Group or depth interview
Finding a solution with the client through project meetings, and proposes a process in which to reach that solution

MSI proposes the most useful approach for strategic analysis

[Research Method/Analysis Method]
Quantitative research approach :
Use of MRI group network
Qualitative research approach :
Use of qualitative research (by focus group, depth interview, etc.) not just for framing a hypothesis, but also for verifying it
Multivariate analysis approach :
Use appropriate Multivariate analysis approach which constitute the core of strategic analysis
*Researching and strategic planning by global research system
Proposal of a strategy based on integrated strategic analysis
Market segmentation and targeting strategies
Marketing mix strategy
New product and service development strategy
Creation of product ideas
Creation and evaluation of product concepts
Product Positioning
Product test
Test marketing
Existing product management strategy
Pricing strategy
Distribution channel strategy
Marketing communication strategy

Strategy for brand development and brand management

Strategy for development of new business and re-development of existing businesses

International marketing strategy

*MSI shares the necessary information to find a solution with the client through project meetings, and proposes a process in which to reach that solution.
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