• Marketing development support that draws from experience and know-how

MSI was established to focus the extensive experience and know-how the MRI Group has in marketing research and strategizing, on marketing development support.

• Strategy-minded to gain market opportunity

Market environments become more and more complicated. MSI reads the dynamic changes in business and product environments from a broad open perspective rather than relying upon our laurels. We are strategy-minded so as to gain market access and share.

• Customer-oriented strategy analysis and proposals

In order to enable our client to identify its problem and find a solution, we always analyze the situation between consumers and our client and propose a specific market strategy based on that analysis.

• Identify and resolve problems together with the client

We help the client refocus on problems as we see them and deliberately stir up problems for the client. A big theme is to launch a join-project team with the client, and to identify and resolve problems as a team.