Global Research/Business guide/Marketing Strategy Institute - Marketing Research and Consulting Service / Domestic and Global

Qualitative research
  • No.001 Case analysis of strategic global brand development
Research areas Both domestic and foreign countries (from Europe to Asia, especially US)
Research theme To make a general comprehension and analysis of their global brand and advertising strategies in order to understand success factors in typical global brands.
Research methods 1) Collecting and analyzing materials (such as trade journals and online information) which were published in domestic and foreign countries.
2) Detailed interview with key men (such as managers at relevant corporations)
Note Utilizing a domestic agency specializing in foreign advertising materials, etc. and a local (US) research company collecting and analyzing information.
  • No.002 Research on the trend of high-class trend catchers in China
Research area China (Shanghai)
Research theme To grasp the trend (ex. community, traveling, and entertainment) in high-class trend catchers in China
Research methods Depth interview by home visit
*Utilizing research companies based in China, Taiwan, and Hon Kong.
Target 20-39 year-olds, both single and married, living in the targeted areas in Shanghai (screened by academic background and place of employment, etc)/ about 10 cases
Note The survey was conducted after a pilot study for establishment of sampling design.
  • No.003 Research on the trend of China's living environment
Research area China (Shanghai)
Research theme To grasp the trend of living environment in families who purchased a newly-built condominium.
Research methods Face to face interview by home visit
Target Women in 20-40's/ 5 cases
Note Our staff members go to the research area to instruct a local research company and to be present at the survey, with a simultaneous interpreter present.
  • No.004 Ressarch on the acceptance of a new product concept in small home electrical appliances in Europe
Research area UK (London)
France (Paris)
Germany (Hamburg)
Research theme To grasp the acceptance of a new product concept in small home electrical appliances.
Research methods Group interview
*Utilizing research companies based in each region of Europe.
Target Women in 20-40's, owners of the small home electrical appliance / two groups in each country
Note Our staff members go to research areas to instruct local research companies and to be present at the survey, with a simultaneous interpreter present.
Quantitative research
  • No.001 Research on advertizing campaign trace of home electrical appliances in Europe
Research area UK (London)
France (Paris)
Germany (Berlin, Munich, Hamburg)
Italy (Milan, Rome)
Research theme To grasp the recognition and impact on the purchase intention in ad campaigns conducted at targeted areas.
Research methods Internet survey
*Utilizing a global internet research company located at London to supervise the survey for four countries.
Target Owners and prospective purchasers of targeted home electrical appliances / 600s per country
Note In consideration of the period of ad campaigns, the survey is conducted for several times in a year. The report provides time series.
A series of ad campaign materials (including web banners and TVCM movies) are offered on the website.
  • No.002 Research on image of home electrical appliance brands
Research area Australia
Viet Nam (Ho Chi Minh City and its vicinity)
China (Beijing, Shanghai and Guangzhou)
US (NY, LA and Chicago)
Japan
*continuous research at 1-2 areas a year.
Research theme To grasp brand images of global brands/manufacturers of home electrical appliances
Research methods Face to face interview or Internet survey
*Methodology is decided according to each regional characteristic.
Target 20-59 year-old ordinary citizens and relevant professionals (business people)
  • No.003 Research on trial evaluation for home electrical appliances (trial use test)
Research area South Korea (Seoul)
Germany (Hamburg)
Research theme Research on trial evaluation (trial use test) for a home electrical appliance designed for professional use.
Research methods Trial use of the appliance for a fixed period of time → Face to face interview
Target relevant professionals (business people)
  • No.004 Ressarch on concept evaluation of a new product in home electrical appliances in Taiwan
Research area Taiwan (Taipei)
Research theme To grasp the acceptance of a new product concept in home electrical appliances by recreating storefront display.
Research methods CLT survey
Target Women in 20-40's
Note Our staff members go to the research area to instruct a local research company and to be present at the survey.
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